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2007 Winners

Appalachian State University
Boone, N.C.
Cable System: Charter Communications

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For the past 35 years, Dr. David Considine, a professor at Appalachian State University, has been helping to shape the field of media literacy. Considine started his career as an English, history and media studies teacher in Melbourne, Australia. After completing a bachelor's degree in media education, he relocated to the United States, where he received a doctorate from the University of Wisconsin for his dissertation on adolescent sexuality and mass media.

Since 1980, Considine has been writing articles promoting media literacy that have appeared in "The English Journal," "Language Arts," "The Social Studies," "Educational Technology," "School Library Journal," the "Journal of Popular Film and Television" and the "American Behavioral Scientist." Considine is also the author of "Visual Messages," which has been described as the first comprehensive media literacy textbook in the country. In 1999, Appalachian State University approved and implemented the first graduate degree program in the United States for media literacy, which Considine designed.

During his remarkable career, Considine has served as a member of the board of directors for the National Telemedia Council and as a media literacy consultant for the Office of National Drug Control Policy for two administrations and also for McDougal Littell's Media Focus and its 2007 Media Smart curriculum.

Considine has conducted media literacy programs for parents, teachers, students, administrators, clergy and citizens in 38 states and four countries. This year, he will host "Media, Diversity and Democracy," a staff development program open to educators across the country interested in media literacy.

"My writings, workshops and graduate program provide a case study and vision of media literacy as a critical component of education. I remain committed to media literacy as a vital tool for citizenship."